2025 Year in Review
2025 was another stand-out year in Real Estate and Vacation Rentals on St John. We know many of you look for this blog each year, but as we pulled the statistics and went to write this year’s story, the story hadn’t changed much from our year end summary blogs from the last couple years. As we have always told our customers and clients, the market here is simply not subject to big swings up or down, and this years stats told that same story again. This is a great thing.
The market has had a stable and steady realistic climb. Since 2002, when online Real Estate records began, our appreciation rate has seen values climb a healthy 5.49% on average year over year. Still, as we have explained to many of you, we prefer to run our pro formas conservatively and are still using 3% to project any future values.
Unique Island Assets is celebrating 2025 Real Estate sales with Broker/Owner, Jared Warren, taking home the honor of selling the highest volume of real estate, outpacing 70+ realtors on island and taking a 15.6% share of the market.
What was notable in 2025 was the vacation rental market. Overall, on St John, the last 1/3 of the year was pretty down for vacation rentals. For Unique Island Assets properties, we pushed it through though and our properties finished about on par with the busy 2024 year at a 7% increase in sales in 2025 (not including our new properties.) 2026 is forecasting to outpace this. We welcomed nearly 2500 guests and our villas averaged 233 nights of rental or 33.4 weeks of occupancy. All of this with our owners enjoying their homes with their families alongside that income.
Buyers should take this info into account, as those stats (among a host of other amazing reasons) really make a great case for why investing in Real Estate on St John is a good bet.
2026 has some exciting things in store for Unique Island Assets. For one thing, we completed some amazing and substantial upgrades to many of our properties in 2025 for our clients and ultimately for our 2026 guests too. We have on-boarded some stunning new homes, WINDOW TO THE SEA, VILLA INSATIABLE, and SEA DREAM. We are also super excited to launch a new beachfront villa in Peter Bay around the middle of the year. Be sure to follow us on social media for that announcement!
We have some super cool listings for sale right now – check out our featured for sale listings HERE.
Just a few winter weeks are still available if you haven’t booked 2026 travel yet. We would like to remind our guests that 2026/2027 holidays are already booking fast and we encourage you to plan ahead to get the rental property of your choice. Winter of 2027 is starting to book as well, BOOK TODAY!